10 SEO Questions Every Coach Should Know the Answer To

SEO can feel like a maze, especially for coaches who’d rather spend their time helping clients than worrying about Google. To make things simpler, here are ten of the most common SEO questions — and answers — every coach should know.

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1. What is SEO in simple terms?

SEO means making it easy for Google (and clients) to understand who you are, what you do, and how to connect with you.

For the basics, see SEO for Life Coaches: A Beginner’s Step-by-Step Guide.

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2. Do I need a website to use SEO?

Not necessarily. You can use Google Business Profile and SEO Micro-Helper profiles to show up.

For details, read 7 Easy SEO Wins for Coaches Without a Website.

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3. How long does SEO take?

Some changes (like claiming your Google profile) show results within days. Others (like content ranking) take weeks or months.

See The Fastest Way for Coaches to Improve Google Rankings for quick wins.

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4. What are keywords?

They’re the phrases clients type into Google. Example: “career coach Ghent.”

Learn how to pick them in SEO Keywords for Life Coaches: How to Pick the Right Ones.

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5. What is structured data?

Structured data is code that helps Google understand your profile. Luckily, SEO Micro-Helper makes it easy.

Start with What Is Structured Data and Why Coaches Should Care.

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6. What are rich snippets?

They’re enhanced Google results that show reviews, services, or events.

For a breakdown, check The Power of Rich Snippets for Coaches: Explained Simply.

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7. Do reviews really matter?

Yes — reviews boost trust and rankings.

See The Role of Testimonials in SEO for Coaches.

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8. What’s the difference between local and national SEO?

Local SEO targets searches in your city or region, like “life coach Antwerp.” National SEO is broader.

For local strategies, revisit How Coaches Can Use SEO to Attract Local Clients.

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9. Do I need to blog?

You don’t need to, but blogging helps. Each post is a chance to rank for new keywords.

See How to Write Coaching Content That Google Loves.

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10. How do I know if my SEO is working?

Use Google Search Console to track visibility. Watch for increases in impressions, clicks, and bookings.

For troubleshooting, check Why Your Coaching Website Isn’t Ranking (And How to Fix It).

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Related Reads

• SEO for Life Coaches: A Beginner’s Step-by-Step Guide
• 7 Easy SEO Wins for Coaches Without a Website
• The Fastest Way for Coaches to Improve Google Rankings
• The Power of Rich Snippets for Coaches: Explained Simply

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The more clarity you have around SEO, the less intimidating it feels. With these answers, you’ll know exactly where to focus — and how to grow your coaching practice using Google.