5 SEO Mistakes Every Life Coach Should Avoid

SEO can feel overwhelming, especially if you’re not a tech person. But the truth is, most coaches don’t fail because it’s complicated — they fail because they make simple mistakes that are easy to fix.

Let’s look at five of the most common errors and how you can avoid them.

Mistake 1: Targeting the Wrong Keywords

Many coaches try to rank for broad terms like “life coach.” These are too competitive and vague. Instead, focus on long-tail keywords like “confidence coach Brussels” or “career coach online.”

If you need help finding the right ones, see our SEO for Life Coaches: A Beginner’s Step-by-Step Guide.

Mistake 2: Ignoring Structured Data

Structured data is your chance to shine. Without it, your listing looks bland compared to competitors who use rich snippets.

To learn how it works, check What Is Structured Data and Why Coaches Should Care.

And for quick implementation, How to Get Your Coaching Website to Appear on Google in 5 Minutes will save you hours.

Mistake 3: Forgetting Local SEO

Most coaching clients look for someone nearby. If your site doesn’t mention your location, you miss out on local searches.

See Local SEO for Coaches Made Simple to fix this.

Mistake 4: Thin or Generic Content

Google favors content that answers specific questions. If your website only says “I’m a life coach, I help people,” that’s too vague. Write posts that address real struggles, like stress management, career change, or building confidence.

Need inspiration? Read our earlier guide Content Marketing for Coaches Without Tech Skills.

Mistake 5: Neglecting Reviews

Reviews boost both trust and rankings. A profile with 10 reviews will almost always beat a profile with none.

Our original article The Role of Testimonials in SEO for Coaches shows how to collect and use them effectively.