The Beginner’s Guide to Google My Business for Coaches

If you’re a coach, one of the fastest and easiest ways to appear on Google is by setting up your Google Business Profile (formerly Google My Business). It’s free, easy to maintain, and incredibly powerful for attracting local clients.

This guide will walk you through the basics of creating, optimizing, and using this tool to stand out on Google.

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Why Google Business Profile Matters

• Appear in Google Maps: When someone searches “life coach near me,” profiles show up before regular websites.
• Show reviews instantly: Nothing builds trust faster than stars under your name.
• Highlight services: You can list exactly what you do, from stress management coaching to executive leadership coaching.

See How Coaches Can Use SEO to Attract Local Clients for why local search is such a powerful growth channel.

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Step 1: Create Your Profile

Go to Google Business Profile and click “Manage Now.” You’ll need a Google account. Add your business name, category (Life Coach, Wellness Coach, etc.), and location or service area.

If you don’t have a physical office, you can list your service area instead.

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Step 2: Fill Out Every Detail

The more complete your profile, the more Google rewards you. Include:

• Opening hours
• Phone number
• Website (or SEO Micro-Helper profile if you don’t have a site yet)
• Services
• A clear description

Need help writing a strong description? Check How to Optimize Your Coaching Bio for Google Search.

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Step 3: Add Photos

Profiles with photos get more clicks. Add a professional headshot, images of your office, or even photos from a coaching event.

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Step 4: Collect Reviews

Ask happy clients to leave reviews. These show up directly under your profile and build credibility.

For strategies on gathering testimonials, revisit The Role of Testimonials in SEO for Coaches.

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Step 5: Post Updates

You can publish posts directly in Google Business Profile — like promotions, blog links, or event announcements. This signals activity to Google and attracts clients.

If you’re hosting events, structured data can even enhance visibility. See Rich Snippets Explained (And How Coaches Can Get Them) for details.

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Step 6: Monitor Your Insights

Google provides free analytics showing how people find your profile, what they click, and whether they call you. Use this data to refine your approach.

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Related Reads

• How Coaches Can Use SEO to Attract Local Clients
• How to Optimize Your Coaching Bio for Google Search
• The Role of Testimonials in SEO for Coaches
• Rich Snippets Explained (And How Coaches Can Get Them)

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Google Business Profile is like having a free storefront on Google’s busiest street. For coaches, it’s one of the easiest and most effective ways to get noticed — and it only takes a few minutes to set up.