How Coaches Can Compete With Big Coaching Brands Using SEO

It can feel intimidating to see massive coaching platforms dominating search results. But here’s the truth: solo coaches have unique advantages that big brands don’t. With smart SEO, you can carve out your own space — and attract the clients meant for you.

The Advantage of Being Small

Big brands aim for volume. They target broad terms like “life coach”. That leaves gaps for specific, local, and niche searches.

For example:

A platform might rank for “life coaching”.
But you can rank for “burnout recovery coach in Ghent”.

See SEO Keywords for Life Coaches: How to Pick the Right Ones for tips on finding these niches.

Step 1: Go Local

Google loves local businesses. Big brands can’t personalize results by city nearly as well as you can. By focusing on local SEO, you can rank higher than national players in your area.

The Beginner’s Guide to Google My Business for Coaches shows how to set this up quickly.

Step 2: Use Structured Data

Structured data gives your profile polish and clarity. While big brands may overlook it, you can stand out with reviews, services, and events.

For a refresher, see What Is Structured Data and Why Coaches Should Care.

To implement it fast, try How to Get Your Coaching Website to Appear on Google in 5 Minutes.

Step 3: Showcase Reviews

Clients often trust individual coaches more than faceless platforms. Highlight testimonials that speak to your personal touch.

Need help gathering reviews? Read The Role of Testimonials in SEO for Coaches.

Step 4: Publish Content Focused on Client Problems

Big brands often produce generic content. You can win by being specific. Write posts like:

“How to Overcome Stress at Work with Coaching”
“Confidence Coaching for New Graduates in Antwerp”

See 5 SEO Mistakes Every Life Coach Should Avoid to ensure your content doesn’t fall flat.

Step 5: Position Yourself as a Specialist

Don’t try to be everything to everyone. Specialization builds authority faster. Whether you’re a wellness coach, executive coach, or stress management coach, own that niche.

Check From Invisible to Unmissable: SEO for Wellness Coaches for inspiration.

You don’t need a massive budget or a big brand name to succeed. With local focus, structured data, and authentic reviews, you can win the Google game — and the clients who are looking for you.

How Coaches Can Compete With Big Coaching Brands Using SEO

The Advantage of Being Small

Big brands aim for volume. They target broad terms like “life coach”. That leaves gaps for specific, local, and niche searches.

For example:

A platform might rank for “life coaching”.
But you can rank for “burnout recovery coach in Ghent”.

See SEO Keywords for Life Coaches: How to Pick the Right Ones for tips on finding these niches.

Step 1: Go Local

Google loves local businesses. Big brands can’t personalize results by city nearly as well as you can. By focusing on local SEO, you can rank higher than national players in your area.

The Beginner’s Guide to Google My Business for Coaches shows how to set this up quickly.

Step 2: Use Structured Data

Structured data gives your profile polish and clarity. While big brands may overlook it, you can stand out with reviews, services, and events.

For a refresher, see What Is Structured Data and Why Coaches Should Care.

To implement it fast, try How to Get Your Coaching Website to Appear on Google in 5 Minutes.

Step 3: Showcase Reviews

Clients often trust individual coaches more than faceless platforms. Highlight testimonials that speak to your personal touch.

Need help gathering reviews? Read The Role of Testimonials in SEO for Coaches.

Step 4: Publish Content Focused on Client Problems

Big brands often produce generic content. You can win by being specific. Write posts like:

“How to Overcome Stress at Work with Coaching”
“Confidence Coaching for New Graduates in Antwerp”

See 5 SEO Mistakes Every Life Coach Should Avoid to ensure your content doesn’t fall flat.

Step 5: Position Yourself as a Specialist

Don’t try to be everything to everyone. Specialization builds authority faster. Whether you’re a wellness coach, executive coach, or stress management coach, own that niche.

Check From Invisible to Unmissable: SEO for Wellness Coaches for inspiration.

You don’t need a massive budget or a big brand name to succeed. With local focus, structured data, and authentic reviews, you can win the Google game — and the clients who are looking for you.

How Coaches Can Compete With Big Coaching Brands Using SEO

How Coaches Can Compete With Big Coaching Brands Using SEO

The Advantage of Being Small

Step 1: Go Local

Step 2: Use Structured Data

Step 3: Showcase Reviews

Step 4: Publish Content Focused on Client Problems

Step 5: Position Yourself as a Specialist

Ready to boost your SEO?

How Coaches Can Compete With Big Coaching Brands Using SEO

How Coaches Can Compete With Big Coaching Brands Using SEO

The Advantage of Being Small

Step 1: Go Local

Step 2: Use Structured Data

Step 3: Showcase Reviews

Step 4: Publish Content Focused on Client Problems

Step 5: Position Yourself as a Specialist

Ready to boost your SEO?