How to Show Up on Google Maps as a Life Coach

When people search “life coach near me,” Google Maps often shows results before regular websites. If your name isn’t there, you’re missing out on one of the most powerful visibility tools available.

The good news? Appearing on Google Maps is easier than you might think.

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Step 1: Create or Claim Your Google Business Profile

Google Business Profile (formerly Google My Business) is the only way to appear on Maps. If you haven’t already, set one up.

Not sure where to start? The Beginner’s Guide to Google My Business for Coaches walks you through every step.

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Step 2: Add Accurate Location Information

Google Maps relies on precise location data. Make sure your address or service area is up to date. If you coach online, you can still add a service area like “Belgium” or “Europe.”

See How Coaches Can Use SEO to Attract Local Clients for more location-based tips.

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Step 3: Collect Reviews

Reviews play a huge role in where you rank on Maps. Ask clients to mention your location in their review (e.g., “Best life coach in Antwerp”).

For strategies on gathering and using testimonials, revisit The Role of Testimonials in SEO for Coaches.

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Step 4: Add Photos

Profiles with photos perform better. Upload a professional headshot, plus images that show your personality and workspace.

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Step 5: Use Keywords in Your Profile

In your description, include phrases like “life coach in [City].” This signals to Google who you help and where you’re based.

For help picking the right words, check SEO Keywords for Life Coaches: How to Pick the Right Ones.

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Step 6: Keep It Updated

Google rewards active profiles. Post updates, add new photos, and refresh your description every few months.

For common mistakes to avoid, see 5 SEO Mistakes Every Life Coach Should Avoid.

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Related Reads

• The Beginner’s Guide to Google My Business for Coaches
• How Coaches Can Use SEO to Attract Local Clients
• The Role of Testimonials in SEO for Coaches
• SEO Keywords for Life Coaches: How to Pick the Right Ones

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Google Maps isn’t just about directions — it’s a discovery engine. By setting up and optimizing your profile, you’ll show up where local clients are already searching for help.