Local SEO vs Global SEO for Coaches: Which One Do You Need?

Not all coaches need the same SEO strategy. If you work mainly in your city, local SEO is your best friend. If you coach online or run programs worldwide, global SEO may serve you better.

This guide will help you choose the right approach — and sometimes, blend both.

What Is Local SEO?

Local SEO focuses on showing up when people search for terms like:

“Life coach Brussels”
“Confidence coach near me”

Local SEO relies heavily on tools like Google Business Profile and reviews.

For setup, check The Beginner’s Guide to Google My Business for Coaches.

What Is Global SEO?

Global SEO helps you reach clients beyond your city. It’s about keywords like:

“Online stress coach”
“Executive coaching via Zoom”

This strategy requires content that appeals broadly, not just locally.

For inspiration, read SEO for Online Coaches: How to Get Clients Beyond Your City.

When to Use Local SEO

You see most of your clients face-to-face.
You want to dominate searches in your city.
You’re just starting and want the fastest results.

See How to Show Up on Google Maps as a Life Coach for local tactics.

When to Use Global SEO

You offer online coaching sessions.
You sell group programs or digital courses.
You want to work with clients across borders.

Check How Coaches Can Compete With Big Coaching Brands Using SEO for ways to stand out globally.

Can You Combine Both?

Yes. Many successful coaches do. For example:

Use local SEO to get nearby clients quickly.
Use global SEO content to attract long-term worldwide traffic.

For content writing tips, see How to Write Coaching Content That Google Loves.

Local and global SEO aren’t rivals — they’re tools. Choosing the right mix depends on your coaching style, audience, and goals.

Local SEO vs Global SEO for Coaches: Which One Do You Need?

Not all coaches need the same SEO strategy. If you work mainly in your city, local SEO is your best friend. If you coach online or run programs worldwide, global SEO may serve you better.

This guide will help you choose the right approach — and sometimes, blend both.