The Ultimate SEO Checklist for Life Coaches

Want to know if your coaching website is SEO-ready? Run through this quick checklist. Tick them off one by one, and you’ll already be ahead of most coaches online.


✅ SEO checklist for coaches

  • [ ] Homepage includes your primary keyword (e.g. “Life Coach in Berlin”)
  • [ ] Each page has a unique meta title and description
  • [ ] Your “About” page is at least 300 words
  • [ ] Blog posts link to at least 2 other posts
  • [ ] You have at least one call-to-action per page
  • [ ] Images have descriptive alt text (e.g. “life coach session in Amsterdam”)
  • [ ] Your site loads fast (under 3 seconds)
  • [ ] Mobile-friendly design
  • [ ] Google Business Profile is claimed (if you do in-person coaching)

Internal linking strategy

Checklists are gold for internal links. For example:

This makes your blog a self-contained SEO library.


Shortcut for busy coaches

Following a checklist is easier when someone else has built it. That’s where SEO Micro-Helper comes in — it generates a personalized SEO checklist tailored to your coaching niche.


Related reading: If you’re making rookie errors, read 5 Common SEO Mistakes Life Coaches Make.