SEO for Career Coaches: How to Attract Clients in Transition

Career coaching is all about helping people find clarity in times of change. But before you can guide them, they need to find you. SEO gives career coaches a reliable way to show up where clients are already searching for help with job transitions.

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Why Career Coaching Needs SEO

Job seekers turn to Google with questions like:

• “Should I hire a career coach?”
• “Career coach for graduates Brussels”
• “Help with career change at 40”

If your profile or blog answers these questions, you’re already ahead.

For SEO fundamentals, revisit SEO for Life Coaches: A Beginner’s Step-by-Step Guide.

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Step 1: Pick Career-Specific Keywords

Don’t just target “life coach.” Go for career-specific terms:

• “Executive career coach Antwerp”
• “CV and interview coaching online”

See SEO Keywords for Life Coaches: How to Pick the Right Ones to refine your list.

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Step 2: Create Career Coaching Content

Write posts about common struggles your clients face:

• “How to Change Careers Without Starting Over”
• “5 Mistakes Job Seekers Make in Interviews”

For content-writing guidance, see How to Write Coaching Content That Google Loves.

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Step 3: Use Testimonials From Transition Clients

Encourage clients to mention their transformation. Example: “This coach helped me land a new job in Brussels after a career change.”

See The Role of Testimonials in SEO for Coaches.

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Step 4: Optimize Locally

If you serve people in person, emphasize your city or area. For example, “Career coach Ghent” ranks faster than just “career coach.”

Check How to Show Up on Google Maps as a Life Coach.

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Step 5: Add Structured Data

Structured data can highlight your services (like “career transition coaching”) in search results.

For the basics, revisit What Is Structured Data and Why Coaches Should Care.

Implementation shortcut: How to Get Your Coaching Website to Appear on Google in 5 Minutes.

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Step 6: Stay Consistent

Career transitions are constant — and so should your SEO efforts. Keep publishing, updating, and collecting reviews.

For the importance of consistency, read Why Consistency Matters in SEO for Coaches.

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Related Reads

• SEO Keywords for Life Coaches: How to Pick the Right Ones
• How to Write Coaching Content That Google Loves
• The Role of Testimonials in SEO for Coaches