SEO for Life Coaches Without a Website: Yes, It’s Possible

Many new coaches think SEO is out of reach because they don’t have a website. But here’s the truth: you can still show up on Google, attract clients, and grow your business without ever touching a web developer’s code.

Here’s how.

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Step 1: Claim Your Google Business Profile

Google Business Profile acts like a free mini-website. Add your name, description, location, and services.

See The Beginner’s Guide to Google My Business for Coaches to set it up correctly.

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Step 2: Build an SEO Micro-Helper Profile

SEO Micro-Helper generates a Google-friendly profile with structured data in minutes. It ensures Google recognizes your coaching services, even without a website.

For a breakdown of why this matters, check What Is Structured Data and Why Coaches Should Care.

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Step 3: Collect Reviews

Reviews don’t require a website. You can gather them directly on your Google profile. Even a handful of positive reviews can push you above other coaches.

See The Role of Testimonials in SEO for Coaches for tips.

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Step 4: Use Social Media Pages

Platforms like LinkedIn and Instagram often rank in Google searches. Optimize your bio with keywords like “confidence coach in Antwerp” or “online life coach.”

For bio-writing advice, read How to Optimize Your Coaching Bio for Google Search.

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Step 5: Publish Content Elsewhere

Guest posts on other sites, articles on LinkedIn, or even YouTube videos can all rank in Google. You don’t need a personal website to create discoverable content.

See How Coaches Can Use Blog Posts to Rank on Google to repurpose those ideas for LinkedIn or Medium.

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Step 6: Target Local SEO

If you’re working in person, emphasize your city. Phrases like “life coach in Ghent” can rank even without a site.

For tactics, check How to Show Up on Google Maps as a Life Coach.

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Step 7: Expand Later If You Want

Eventually, you may build a website. But you don’t need to wait — SEO can work for you today.

See 7 Easy SEO Wins for Coaches Without a Website for more ideas.

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Related Reads

• The Beginner’s Guide to Google My Business for Coaches
• What Is Structured Data and Why Coaches Should Care
• The Role of Testimonials in SEO for Coaches
• 7 Easy SEO Wins for Coaches Without a Website

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